Campaign Follow-Up Queue

Produces an ordered, deterministic action queue of campaigns and lead cohorts requiring immediate follow-up, ranked by expected pipeline recovery and SLA breach risk. The app is tuned for daily execution workflows, where operators need a clear list of actions rather than exploratory analysis.

Queue ranking combines unworked lead volume, aging, lead score, historical conversion potential, and cost-of-delay assumptions into a single priority score. An accountability panel ties each queue item to owner, route, and due date so teams can execute handoffs without ambiguity.

Users can filter by region and campaign family, set maximum queue length, and apply risk-only mode to focus on near-term revenue protection. Expected outputs include a sorted follow-up queue, deterministic expected uplift estimates, and completion tracking for subsequent operating reviews.