Marketing Funnel Tracker

Provides an executive snapshot of the marketing funnel from inquiry through closed won. The app combines filterable period, region, channel, baseline profile, and minimum lead quality controls with KPI cards, a stage-volume funnel chart, a period trend strip, a bottleneck watchlist, shortfall estimates, and a form for adding new funnel records.

The dashboard is designed for weekly pipeline reviews where leadership needs to see funnel health, stage leakage, and goal attainment in one place. It works from deterministic seed data in preview mode and hydrates live workbook rows through the bf API when available, so the screen remains usable even before host data loads.