Channel Conversion Audit

Audits conversion quality across paid, owned, partner, and organic channels with an emphasis on how spend intensity compares with downstream qualification, opportunity yield, and revenue return. The dashboard combines a benchmark score chart, a discrepancy matrix, and classification panels so teams can see when high lead volume hides weak SQL or opportunity conversion.

Users can choose an attribution model, include or exclude branded traffic, and enforce a minimum spend cutoff to narrow the review set. The app also supports adding new channel rows into the workbook and keeps deterministic seed data visible in preview mode until live rows arrive through the bf API.