Creative Drop-Off Inspector

Diagnoses where individual creatives lose audience quality between click, inquiry, and qualified lead stages. The app includes platform and objective filters, a minimum-impressions guard, and a quality-weighted ranking toggle so teams can compare high-volume creatives against stronger downstream performers.

The dashboard shows KPI cards for filtered impressions, qualified leads, average inquiry drop-off, and best qualified cost-per-lead; a drop-off map for click-to-inquiry and inquiry-to-MQL leakage by creative; a selectable deep-dive panel for the current creative; a leaderboard that can be re-ranked by scale or quality; and a form for adding new creative snapshots into the workbook. It keeps deterministic seed data visible in preview mode until live rows are loaded through the bf API.